Here's my answer to this frequently asked question.
Being where your prospective customers are, sharing great content with them and engaging them in conversation will help to build your brand, create raving fans, drive traffic to your website and generate new leads to ultimately make you more sales and put more money in your bank account.
So yes, it could be very worth your while. Providing you do it right.
If you've not yet got a clear, written picture of who your ideal client is, then I highly recommend you Google how to do this before anything else.
What is social media?
Social media essentially, is a digital space that enables groups of people to meet in virtual communities.
They are places where your customers, as well as probably many of your friends and family, hang out and socialise online - either for business or pleasure.
Why do I need to take notice of social media?
There are several important reasons you need to pay attention to social media if you run a business, including
- See what your ideal prospective customers are saying, what their point of pain is - so you can offer a solution
- What they are dissatisfied with - so you can adjust your systems and start exceeding expectations
- What they love, so you can give them more of it
- What they are wishing for, so you create new products or services to delight them
- Respond to both good and bad comments - they are all an opportunity to demonstrate that you are listening and care about what your customers have to say
- How you handle complaints, can work very much in your favour if you do it well and publicly
- Create alerts to become aware when customers, press or competitors are talking about you so you can respond proactively
- See what other thought leaders in your industry are doing and share snippets that will help your customers and fans
- Adopt best practises that you see are working for others
- Discover prospective customers who are looking for what you offer
- Advertise to specific niches and get more bang for your buck
- Run competitions to get your brand shared virally, gain recognition and build your email list so you can market your products and services cheaply in future
At the end of the day, people buy from people and more and more customers are arriving on a business doorstep - virtual or real - because they have asked for recommendations from people on the social media platform they hang out on.
Ignore this at your peril!
Do I have to have a presence on all of it?
No. And I recommend that you don't try.
I do however advise you to secure your brand name on the major social sites, even if you don't intend on using them just yet, or at all. After that, I suggest you research where your ideal customer is hanging out and concentrate your initial efforts there.
Master that before setting up a new one. Systemise it and you can then outsource the repetitive work to someone else.
What kind of stuff should I be doing on social media?
Well, first of all you need to devise a plan. You need to think about
- What your objectives are
- How you are going to measure whether your efforts are successful or not
- Who is responsible for content creation and frequency of posting
- Who will be monitoring your social media presence and responding / engaging with followers
- How much time you want to spend on it
- What your marketing budget is to cover staff hours and promotional costs / advertising, if any
How can you help me?
- Help you choose where to be focussing your social efforts and devise a plan
- Set up your profiles on the social platforms of your choice and link them with your website
- Advise you on social media management options
Please complete the contact form if you'd like to find out more.