How To Set Up Facebook Live For Pages

** Updated 07 March 2017

Facebook Live for pages and personal profiles has been rolled out to everyone at last, so now you can surprise your friends and fans with live video of yourself first thing in the morning if you want. Yay! With that in mind I had to jump on it and give it a whirl OF COURSE.

Unfortunately there was a little bit of figuring out to be done as I wanted to stream from my Facebook business page instead of my personal profile but out of my minor frustrations this wondrous guide has been penned from my fingers, to enlighten you step-by-step on how to set up Facebook Live for Pages…

First things first, the most important thing to note is that at the moment you can only run Facebook Live from a mobile device (smartphone / tablet) NOT from a desktop or laptop computer without a lot of jiggery pokery and using additional software.

Also, this guide has been created from my own experience using an iPhone – sorry if you’ve got an Android and you don’t see what I see but scroll down the page, as I have given some great tips on broadcasting and editing your Facebook Live video that are applicable to everyone.

*Cracks Knuckles*

Getting started with Facebook Live is slightly different for personal Facebook profiles than it is for Facebook business pages, so I’ll give you guidance for both.

 

“Say what?!” I don’t have a Facebook business page, I just want to stream from my personal profile!

This is super easy and if you’ve been invited to do Facebook Live in a group you belong to, you have to do it from your personal profile, so listen up!

  1. Open your Facebook app from your smart mobile device
  2. In the What’s on your mind? section, instead of texting something to make your best friend expel her cup of tea from her nose, click on the video camera icon with the word Live beside it
  3. If it’s your first time, you’ll be prompted to allow camera and microphone access – click OK
  4. If you need help for what to do next – scroll down to the next bit and read from item 8 onwards..

 

Here’s how to set up Facebook Live for your pages, so your friends don’t know what you’re up to. Unless they stalk you there too…

 

    1. Grab your smartphone or tablet
    2. Download and login to the Facebook Pages app, if you’ve not already got it – this is different to the normal Facebook app – it has a flag as its icon.
    3. Click on the three lines on the top left corner (often called a burger), to see a list of your business pages and click on the one you want to stream from.
    4. Click on Publish (NOT Video) and instead of writing a comment, look at the bottom where it says Add to your post and click on the red icon that looks like a video camera – second one from left.
    5. Click OK to allow Facebook access to your camera, if prompted
    6. Click OK to allow Facebook access to your microphone, if prompted
    7. You’ll see a Live Video option – click on that
    8. At this point you then get to decide who you want your Facebook Live stream to be visible to. The default setting will be shown, just click on it to choose another option if you want
    9. Click where it says Describe your video and type something that will encourage people to watch you – use your keywords for what you’ll be talking about and keep it fairly short, you can always edit it afterwards
    10. You can switch the camera from facing you to facing what you’re looking at by tapping the two arrows in the top right hand corner – you can do this throughout your broadcast to alternate people seeing your beauty and that of your slice of toast
    11. There is also a magic wand next to the left of those arrows which lets you add a filter if you want to erase your wrinkles a bit or go moody in black and white
    12. Once you’re ready and stopped picking your nose teeth and fluffing your hair, make sure you’re holding your device horizontally (aka landscape/sideways NOT portrait/vertical/upright – you don’t want black lines either side of your video now do you), click that blue button… Go Live

And that’s it! Chat away. You’re already adept at selfies, so you’re going to be a natural. I can just feel it.

Some tippy top Facebook Live tips

 

  • Hold your phone sideways!! (*cough* yes I forgot to do this on my first one)
  • If you forget and start the stream by holding your phone in the wrong position – DON’T CHANGE IT! If you do, people will be turning their heads at a right angle to watch you, which is not very comfortable. Just go with it, it’ll be fine 🙂
  • Figure out where your camera is on your phone or tablet so you look into the camera and not at yourself the whole time – it makes people feel like you’re looking at them so you have a better spiritual connection mannnn
  • Don’t get your knickers in a knot about what you look like – just share something that will HELP YOUR VIEWER and get over yourself
  • Write some notes in advance to help you cut down on umms and ahhs
  • Do talk for at least 5 minutes, preferably 10 or more to give people a chance to join you live. You can actually blab on for up to 90 minutes but are you really THAT interesting?
  • Remember to tell people to Like your page and subscribe to your notifications so they know when you’re next going Live (and untamed). I’d suggest doing that at the beginning and end, and if you are talking for a while, no harm in mentioning it in the middle too, before they fall into a coma. Facebook very handily puts a button titled Live Notifications as an overlay on your video which people can click to be told when you appear on Facebook Live next
  • If you see people pop up, by all means say hello and mention their name but don’t get too distracted by that as it’ll be as much fun as watching a slug inch across your sandwich for the people watching the recording
  • Encourage people to comment and ask questions for you to answer immediately, if appropriate. Remember to say their question out loud before you start answering it, so it makes sense to people watching the replay. You can always encourage people to leave comments below the video and explain you’ll answer them afterwards if you don’t want the distraction (ie. it all feels TOO much to do at once dahling!)
  • Repeat any calls to action or links to information mentioned, in the comments section below the video for easy reference to viewers
  • Your video will be saved to your page so people can watch it whenever they like. You can change visibility, edit or delete it.

The Aftermath

Ok you’ve finished recording – probably discovered you didn’t want to get off the stage after you started eh? But OMG! Facebook has saved the video with a cover photo of you with your mouth wide open and your eyes shut looking like you’re trying to catch flies with a tongue that you wouldn’t want a Chinese herbalist to catch sight of. Argh!

Do not fear! There is a solution to your ugly stick prayers.

  1. Make sure you’re logged in to your page in Manage mode
  2. Click on Publishing Tools from the top menu
  3. In the left hand menu click on Video Library
  4. Tick the checkbox next to the video you want to edit
  5. Click on the Actions button above the list of videos and choose Edit Video from the drop down menu

The pop up screen opens up on the Basic tab and lets you do tasty things like…

  • Create a Video Title – make sure it relates to the content of your video and includes the keywords you want to be found for
  • Add Video Tags – these aren’t visible to viewers of your video but helps Facebook search display your video to users and gets you found. So again, make sure they’re relevant to the content of the video you’re posting. You don’t seem to be able to create new tags but when you start typing a word, you’ll be given a list of options to choose from and can add a maximum of 8.
  • Call To Action Button – this is exciting! If you want people to visit a url you mentioned or to subscribe to your mailing list for example, you can add a button to your video to make it easy for your viewers to take the action you want them to. You can choose from Book Now, Download, Learn More, Shop Now, Sign Up or Watch More. Enter the url and a link description. How fucking cool is that!
  • You’ll also have noticed your mug shot that Facebook has kindly captured from your video. There’s actually 10 to choose from – scroll through them using the arrows on the image to choose the one you want.
  • Alternatively, if you love to brand your stuff, you can create and upload an image of your own. I’ve had a quick search on Facebook for image size guidelines for Facebook Live and it looks like it needs to be 1,280 x 720 pixels (ratio 16:9 if that makes more sense to you)
  • If you don’t want to make any other changes click the Save button, bottom right

Captions 

You’ll see this next to the Basic tab. What this enables you to do, is upload an .srt file so people can understand your video in other languages or to make it easier for people with disabilities to understand what wondrous nuggets of wisdom you have shared.

Publishing Options

You’ll notice near the Save button on the bottom right, that there is a button that says Published. You can click on this to change the video status to expired so it no long displays on Facebook but retains all the data, or to specify a date when you want it to be expired.

If you want to delete a video, you do that from the Video Library section and choosing that option from the Actions drop down menu.

How to download your video from Facebook

A few people have asked me how they can download their Facebook Live video so they can edit it and use it elsewhere in their marketing arsenal. So I wrote a blog post showing you exactly how, ‘cos I’m good like that  Clickety Click Here

Phew! I think that’s everything

If you’ve got any questions please leave a comment below. I’ll update this with some pictures and maybe a video over the next few days, I just wanted to get something up quickly as several people were asking me how to set up Facebook Live for pages and it’s easiest to point them here.

Please share a link to this post on your social media channels if you’ve found it useful too and let me know what page your Facebook Live appearance will be streaming from so I can come and have a nosy!


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